Artotel Group wins PR Program of the year 2023
DM | Artotel Group wins PR Program of the year 2023 award for best ESG campaign category | JAKARTA, SEPTEMBER 2023 — ARTOTELGroup succeeded in winning the 2023 PR Programs of the Year award for the ESG Campaign category with the theme “The Art of Goodness in People ” recently. With accumulated points of 271.67, ARTOTELGroup succeeded in getting the excellent title so that it was ranked in the top two of all 14 participating companies.
Since the beginning of 2022, ARTOTELGroup has focused on running the ESG (Environment, Social, Good Governance) program with the theme called “The Art of Goodness”, where there are three things of concern, namely The Art of Goodness in Nature (named ARTOTEL Earth), The Art of Goodness in People (named ARTOTEL Hope) and The Art of Goodness in Business (named ARTOTEL Welfare). As an implementation of The Art of Goodness in People, ARTOTELGroup collaborates with one of the foundations that houses individuals with special needs with autism, namely MATALESOGE Special Need Services. With assistance from MATALESOGE as a consulting service that provides services to individuals with special needs, ARTOTELGroup will turn its hotel chain into a property that is friendly to individuals with special needs. To achieve this, several activities have been carried out, including a training program for hotel staff in recognizing and serving the needs of hotel guests with special needs, ARTOTELGroup and its hotel chain are willing to become a job training place for individuals with special needs and create ARTSPACE (ARTOTEL’s signature art gallery) as a place to exhibit works of art by individuals with special needs.
Apart from these activities, to celebrate International Autism Day of 2023, ARTOTELGroup and MATALESOGE successfully held the Autism Day at ARTOTEL event on May 13, 2023, at ARTOTEL Thamrin Jakarta with the theme “Pulasan Rupa Gerak, Lukis, Karya Jiwa” (“The Outward Appearance of Movement, Painting, Works of the Soul”), which attracted a lot of attention, especially among practitioners and parents of children with special needs. In this activity, which is also supported by the Indonesian Autism Foundation, there are a series of events consisting of talk shows, art workshops, painting exhibitions, music performances, and fashion shows that aim to provide education related to empowering the abilities & skills of individuals with special needs. The initiative and concern carried out by ARTOTELGroup towards individuals with special needs attracted attention and received high appreciation from the jury of the Indonesia PR of The Year program which was held by one leading media in Indonesia, Mix Marcom Magazine. The jury’s panels involved in this assessment included Lecturers, Chief editor of Media, and PR practitioners.
Eduard R. Pangkerego, Chief Operating Officer of ARTOTELGroup said “We are very proud that the ESG campaign activities we carried out in collaboration with MATALESOGE Special Need Services were able to get more appreciation from the Board of Jury, who in fact are communication experts and qualified media people in Indonesia. This further spurs our enthusiasm to be more creative in carrying out similar activities in the future and will certainly also bring benefits to the community.”
Apart from the PR Program of the Year 2023 award for the ESG Campaign category, the Director of Marketing Communications for ARTOTELGroup, Yulia Maria also received the award as PR Practitioner of the Year 2023 for the Senior PR Practitioner category. Yulia, as she is familiarly known, also managed to achieve the title of excellent with 271 points which placed her in the top two of the 7 selected PR practitioners.
-STAY TRUE
About ARTOTELGroup
Is an Indonesian hotel operator management that integrates 4 business pillars, Hotel (Stay), Food & Beverages (Dine), Event Management (Play), & Curated Merchandise (Shop). ARTOTEL Group offers a wide range of accommodation options from economy, boutiques, and mid-range hotels to luxury hotels to meet the accommodation needs of all target markets. Has a wide selection of brands, ARTOTEL, DAFAM, MAXONE, and the KYRIAD Franchise Brand with more than 100 hotels and 10,000 guest rooms spread throughout Indonesia.
In the field of Food & Beverage, ARTOTEL Group provides management services for restaurants, bars and beach clubs. Through Event Management, ARTOTEL Play and Curated Merchandise with the MART brand, ARTOTEL Group has a vision to advance Indonesia’s creative industry by supporting young artists to work through collaborations created in the form of exhibitions, performances, workshops, and the production of art-characterized merchandise that can be used daily at affordable prices.
To reward guests, ARTOTEL Group has an ARTOTEL Wanderlust loyalty program by providing more benefits for guests who register as ARTOTEL Wanderlust members, including up to 50% discount on room and F&B rates, as well as earning reward points. ARTOTEL Wanderlust is operated through a digital application that can be downloaded through the IOS and Android application systems with free and easy registration.
ARTOTEL Brands: ARTOTEL, ARTOTEL Suites, ARTOTEL Curated, ARTOTEL Portfolio, ARTOTEL Casa, ARTOTELVilla, Rooms Inc, Bobotel. Jakarta, Bandung, Yogyakarta, Semarang, Surabaya, Medan, Batam, Bali.
DAFAM Brands: Grand Dafam Signature, Grand Dafam, Hotel Dafam, Dafam Express, dan Dafam Collections Jakarta, Bandung, Central Java, Yogyakarta, Semarang, East Java, Bali, Lombok, Pekanbaru, South Kalimantan & South Sulawesi.
MAXONE Brands: MAXONE, NITE & DAY, ZIA, MARCH Brands. Jakarta, Anyer, Bali, Batam, Bintan, Balikpapan, Bekasi, Belitung, Bogor, Boyolali, Jayapura, Lombok, Malang, Makassar, Palembang, Sabang, Semarang, Surabaya, Tangerang, Yogyakarta.
KYRIAD Franchise Brands: Jakarta,Aceh, Lampung, East Kalimantan, South Sulawesi, Papua
F&B Outlets: Double Chin, Lidah Lokal, ROCA, BART, BISTRO de Braga, B10 CAFÉ, Fat Elephant, 11/12 Rooftop Bar, Slide Bar, Terra All Day Dining, Barley & Barrel, One Deck Gastropub, La Gazette, Posana All Day Dining and Tip Tap Toe Day Club.
